The challenge
Almdrasa launched in 2022 to teach programming in Arabic, with courses taught by engineers who work at major global tech companies. The goal was a complete learning experience that could compete with English-language content, plus courses in AI and soft skills. In early 2024 the marketing manager left, and the platform needed someone to run every marketing channel and keep sales growing.
My role
I joined as a marketing intern at the end of 2022 and started full-time in 2023 under the marketing manager. When he left in early 2024, I took over all marketing. We worked with a marketing consultant for six months in 2024 and with a media buyer for a while. Since they left, I've been acting as the marketing manager, owning strategy, content and ads, with support from the whole Almdrasa team.
Strategy
Build a brand people trust through organic content, then turn that trust into sales with paid ads, email and automation.
Execution
- SEO articles to grow the platform's organic traffic.
- Social media content for the brand and for sales campaigns.
- Email marketing and automated email journeys.
- Curriculum content for each learning track.
- The company profile.
- Ad copy, creatives and running the ads.
Results
Working with the whole Almdrasa team, we grew sales by about 688% from 2023 to 2025.
What I learned
A small team can grow fast when brand, content and ads all follow one plan.